Banka Jefferies izračunala je gubitak od 22.000 dolara (18.000 funti) za svaki EV koji Ford proda
blizu
5 minuta čitanja
29. marta 2023
Kako Ford može pretvoriti svoj predviđeni gubitak od 3 milijarde dolara (2,5 milijardi funti) na električnim vozilima ove godine u dobitke dovoljno velike da do 2026. dostigne obećanih 8% profitne marže?
Prošle sedmice, Ford je prvi put podijelio prihode i dobit od električnih vozila kao dio restrukturiranja svog poslovanja u tri različita entiteta: Ford Blue za vozila na ICE, Ford Model E za EV i Ford Pro za prodaju poslovnih kombija i automobila.
Investitori i analitičari su po prvi put mogli zaviriti ispod haube Fordovog poslovanja s električnim vozilima, i to nije bilo lijepo.
Prošle godine Ford je zaradio 2,1 milijardu dolara
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