Povećao se udio dilera koji vjeruju da mogu dobiti bolju cijenu od dilera nego putem interneta
blizu
2 min čitanja
31. marta 2023
Prema novom istraživanju What Car?, sve manji broj kupaca automobila planira kupiti svoj sljedeći automobil u potpunosti putem interneta.
U poslednjem nedeljnom istraživanju, samo 4,2% od 873 potrošača na tržištu reklo je „Koji automobil? očekuju da će svoj sljedeći automobil kupiti u potpunosti online, uz kućnu dostavu. Ovo je manje u odnosu na 9,7% u junu 2022., kada je What Car? postavio isto pitanje prošli put.
U najnovijoj anketi, 41,1% kupaca je reklo What Car? zadovoljni su idejom kupovine automobila putem interneta. Ovo je također manje u odnosu na jun 2022., kada je 49,9% kupaca izjavilo da je zadovoljno.
Iako je praktičnost kupovine putem interneta opala, udio kupaca koji vjeruju da mogu dobiti bolju ponudu u odnosu na posjetu zastupstvu ostao je isti u posljednjih devet mjeseci, 22.
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